Founder-led LinkedIn is often priced like a writing assignment. The writing is only one part of the system. Strong programmes also need positioning, interviews, editorial planning, design, video, comment-level distribution and a feedback loop tied to commercial conversations.
The first-year cost depends less on post volume than on the quality of access and the speed of approvals. A founder who protects one focused interview each week will usually outperform a team trying to manufacture opinions without direct input.
Budget for the operating rhythm, not isolated posts. Consistency compounds only when the ideas remain recognisably human.